Heard of the fashion and lifestyle blog, Lush To Blush? Well now, you can get an inside look into the work it takes to pull it all off. We got the chance to catch up with Megan Elliott, the creative mind behind Lush To Blush, and she had some insights to share about making a living as a blogger.
- When did you get started blogging on Lush To Blush, and had you ever blogged before that?
I started Lush to Blush in March of 2012. I never blogged before that besides for a college class.
- For those who are unfamiliar, can you tell us why you started Lush To Blush? How’d you come up with such a cute name?
I started Lush To Blush after the online magazine I was writing for folded, so I had all these articles and no where to put them. I missed writing every day and while I was visiting my best friend, she suggested I start a blog. It made perfect sense. I just made a list of words I liked and came up with Lush To Blush because I felt like I was somewhere in the middle of being a lush and having fun at night and putting myself together the next day. I also love beauty products (ie lush hair and blush!). It just clicked and I bought a domain name that day.
- How long did it take for the blog to become profitable?
I honestly don’t remember when it became profitable, but I started earning the majority of my income from blogging about 20 months into it.
- Since your blog is now your job, how do you manage to stay motivated and passionate about your content?
It is so easy to stay motivated and passionate. I literally don’t even do anything about that. I love it so much to my core that I have never had a problem writing and creating fresh ideas.
- You freelance and offer blog consulting as well, but how many hours would you say you work a week exclusively on Lush To Blush?
Well it’s definitely all connected, but I would say at least 40-50 hours/week.
- Blogging is such a new and modern industry, and a lot of skepticism still surrounds the industry and whether this niche will last. Have you ever felt the pressure to justify blogging as being a “real” career?
I have, only from my parents. When I decided to blog full time, they were worried I wouldn’t be able to make it on my own, which I understand. But my career choice doesn’t really concern anyone but me, so I would never feel pressure to justify it to anyone besides those who love me and even then, I would just be doing it to ease their mind, not mine.
- What were the determining factors in deciding to leave your “day job” to pursue blogging full time?
There were a lot of factors, but mainly, I was miserable at my job and had NO freedom–creative or otherwise. I couldn’t stand it anymore and I just had to leave. I was so happy when I did my blog stuff, so I just concentrated on that while looking for a new job. After focusing on my blog full time, I was able to make plenty of money in just a month, so I stopped seeking employment and committed to blogging full time.
- For the ladies out there who already have blogs — or are considering starting one — can you give them three practical pieces of advice?
1) Don’t start a blog just to make money. You probably won’t and anyone who reads it will see the inauthenticity.
2) You get out what you put into blogging, and it is A LOT of work.
3) Write about what you know and love. Readers can sense passion and it makes your writing better!
- I know that a lot of the appeal of blogging is the cool brand partnerships and sponsored content. Did brands start reaching out to you, or did you reach out to them first?
They reached out to me first. Within a month I had brands reaching out to me and I don’t know why since my blog definitely sucked back then. I didn’t realize until about a year into blogging that I could reach out to companies too.
- When it comes to working with brands, what is the number one thing to keep in mind with relationship building?
Try to compromise and make it work. They have goals and you have goals. There is always a middle ground.
- What are the best and the worst parts of blogging?
The best part is definitely the community! I have met so many wonderful bloggers that have become true friends. I guess the worst part is getting negative comments, but that really doesn’t happen often and isn’t something that bothers me too much. Blogging is amazing and I love it!
- What is one strategy that you’d share with rookie bloggers to promote themselves?
Connect with fellow bloggers. Don’t just comment on a blog and say “cute look!” and leave your link. Create a genuine friendship and leave thoughtful comments. It’s so obvious when a blogger only cares about promoting herself instead of actually joining the blogging community and connecting with others.
- If there’s an inspirational quote that I’d share with my twenty-year-old self it’d be:
“If you don’t build your own dream someone else will hire you to help build theirs.”